Display Refrigerators: A Complete Guide from Target Egypt

Display refrigerators have become one of the most important success factors for any business in the food and beverage sector. Whether you run a supermarket, café, bakery, pastry shop, or restaurant, choosing the right display refrigerator directly impacts your sales, product quality, and customer satisfaction.
In this comprehensive guide from Target Egypt, we provide everything you need to know about display refrigerators.

What Are Display Refrigerators?

Display refrigerators are commercial cooling units designed to store food and beverages at suitable temperatures while allowing customers to see the products through transparent glass fronts.
Unlike regular refrigerators, they combine proper preservation with attractive presentation that stimulates purchasing decisions.

Difference Between a Display Refrigerator and a Regular Refrigerator

Display Refrigerator:

• Transparent glass front for visibility
• Attractive internal LED lighting
• Elegant design suitable for retail spaces
• Shelves designed for organized display
• Higher cost

Regular Refrigerator:

• Solid or opaque door
• Designed mainly for storage
• No focus on aesthetic appearance
• Lower cost
• Lower power consumption

What Is the Use of Display Refrigerators?

Display refrigerators serve multiple purposes depending on the type of business:

In Supermarkets & Grocery Stores:

• Display cold beverages
• Store dairy products
• Display meat and poultry
• Store fruits and vegetables
• Display frozen products

In Cafés & Restaurants:

• Display desserts and cakes
• Store drinks and juices
• Display salads and ready meals
• Store preparation ingredients

In Bakeries & Pastry Shops:

• Display fresh desserts
• Store cakes and gateaux
• Display filled pastries
• Preserve cream-based products

In Gas Stations:

• Display soft drinks
• Store snacks
• Display ice cream

Key Advantage:
Display refrigerators can increase sales by 30–50% compared to closed refrigerators, as customers can see the products before buying.

Types of Display Refrigerators

By Design & Shape

Upright Display Refrigerators

The most common type in retail stores.

Specifications:

• Height: 150–200 cm
• Width: 60–120 cm
• Doors: 1 to 4
• Capacity: 300–1400 liters

Advantages:

• Space-saving
• Excellent product visibility
• Easy shelf access
• Elegant storefront appearance

Ideal For:

• Grocery stores
• Pharmacies
• Gas stations
• Small cafés

Approximate Price: 12,000 – 55,000 EGP depending on size and number of doors.

Horizontal Display Refrigerators

Designed for top display with horizontal glass.

Specifications:

• Length: 100–250 cm
• Depth: 70–90 cm
• Height: 80–120 cm
• Capacity: 200–800 liters

Advantages:

• Large storage capacity
• Suitable for various products
• Can be used as a display counter
• Even cooling distribution

Ideal For:

• Large supermarkets
• Wholesale stores
• Product showrooms
• Ice cream shops

Approximate Price: 15,000 – 40,000 EGP.

Cake Display Refrigerators

Specifically designed for professional dessert presentation.

Special Features:

• Elegant curved glass front
• Carefully distributed LED lighting
• Transparent glass shelves
• Precise humidity control
• Sliding rear doors for easy access

Types:

• Straight cake display
• Curved cake display
• Single-tier display
• Two or three-tier display

Approximate Price: 18,000 – 45,000 EGP.

Recommendation:
We recommend a Target Egypt cake display refrigerator with a 100-liter capacity, curved glass front, three display levels, and modern LED lighting. It features a dynamic cooling system that maintains dessert freshness without freezing cream.

Display Freezers

For frozen products such as ice cream and frozen meat.

Specifications:

• Temperature: -18 to -25°C
• Double-glazed glass
• Powerful cooling system

Approximate Price: 15,000 – 35,000 EGP.

By Number of Doors

Single-Door Display Refrigerator

Specifications:

• Capacity: 300–400 liters
• Width: 60–70 cm

Advantages:

• Economical price
• Space-saving
• Lower electricity consumption
• Easy installation

Ideal For:

• Kiosks
• Small cafés
• Limited spaces
• Mobile carts

Approximate Price: 12,000 – 18,000 EGP.

Double-Door Display Refrigerator

The ideal choice for most retail stores.

Specifications:

• Capacity: 500–700 liters
• Width: 100–120 cm
• 4–6 adjustable shelves

Approximate Price: 20,000 – 35,000 EGP.

Three-Door Display Refrigerator

Designed for supermarkets and large stores.

Approximate Price: 35,000 – 55,000 EGP.

Difference Between Juice Display Refrigerators and Vegetable Display Refrigerators

Juice & Beverage Display Refrigerators

• Temperature: 2–8°C
• Humidity: Low (40–50%)
• Design: Narrow metal or glass shelves
• Lighting: Strong to highlight colors
• Cooling: Fast and direct
• Price: 12,000 – 30,000 EGP

Why?
Beverages require fast cooling and are not affected by low humidity.

Vegetable & Fruit Display Refrigerators

• Temperature: 5–12°C
• Humidity: High (80–90%)
• Design: Wide, forward-tilted shelves
• Lighting: Natural and indirect
• Cooling: Gentle and indirect
• Price: 15,000 – 40,000 EGP

Why?
Vegetables are sensitive to excessive cold and require high humidity to stay fresh.

Common Mistake

Using a beverage display refrigerator for vegetables results in rapid wilting and loss of freshness.

Conclusion: Are Display Refrigerators Worth the Investment?

Yes, if you:

• Run a retail-based food business
• Want to increase sales significantly
• Care about product presentation
• Have a suitable budget

No, if you:

• Only need storage
• Have a very limited budget
• Operate in a very hot area without air conditionin